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Why proxy
A proxy lets you cache the loyalty ladder or CMS pages a single time and serve them to every visitor, avoids CORS entirely (server-to-server calls are not cross-origin in the browser sense), and lets you throttle your own users independently of the public ring’s limit.
Keep writes server-side
Route submissions (enquiries, consent) through the proxy too, so your edge validates and forwards them — the consent endpoint depends on that trust boundary.
Cache with the freshness marker
Use the generated/updated timestamps to key your proxy cache. See Caching.
Frequently asked questions
Does proxying avoid CORS?
Yes. Server-to-server calls are not subject to browser CORS. Your frontend talks to your proxy on your own origin.
Should writes go through the proxy too?
Yes. Your edge should validate and forward submissions, which is exactly what the consent endpoint expects.
Funding for UK limited companies
Credicorp lends to your company, not to you personally — short-term working capital with no personal guarantee. See what your business could access.